For years, ISO 20252 certification was something research agencies pursued as a mark of quality, a differentiator that signalled professionalism to discerning clients. That’s changing. Increasingly, it’s becoming a baseline requirement just to remain on a client’s approved vendor list.…
As expectations around research quality, data security, and transparency continue to rise, ISO 20252:2019 has become the benchmark standard for market, opinion, and social research organisations worldwide. It provides a consistent, internationally recognised framework for managing research processes, protecting participant…
ISO 20252:2019 is the international standard that defines the vocabulary, service requirements, and quality framework for organisations conducting market, opinion and social research, including insights and data analytics. It ensures that research is conducted consistently, professionally, and ethically across global,…
